About Ashley

Ashley is passionate about making a meaningful difference in his clients’ lives - through all stages of their life. Using Shadforth’s evidence-based investment philosophy, goal-based financial planning strategies and detailed modelling of advice scenarios to help provide certainty, Ashley enables clients to efficiently use their capital and resources and avoid making poor financial decisions.

After graduating from university in 1997, Ashley joined Ellwood Barry McPherson (EBM) and rose to EBM Director before the firm merged as a founding member of Shadforth Financial Group in 2008. Ashley is a member of Shadforth’s Investment Management Group and is active in developing the Group's investment philosophy and process.

Education and experience

• Certified Financial Planner CFP®
• Bachelor of Commerce (UQ)
• Bachelor of Economics (UQ)
• Graduate Diploma in Applied Finance and Investment
• Fellow, Financial Services Institute of Australasia
• Member of the of Financial Advice Association Australia (FAAA)

Ashley's expertise lies in constructing client portfolios and developing highly-effective wealth accumulation and retirement planning strategies for clients.

Ashley specialises in providing financial advice to:

• Medical business owners making the most of a life changing capital event.
• Agribusiness and farming families to structure a succession or exit plan.
• Busy executives thinking about what their lifestyle will look like in retirement.
• Not for Profit investment committee members ensuring the financial resources are sufficient to meet the organisation’s mission.

In both 2024 and 2023 Ashley was honored on the Barron's Top Financial Advisers in Australia, and in 2004 at EBM Ashley qualified for the Personal Investor Top 50 Masterclass.

Outside of work

Ashley is a keen sports follower – especially golf and cricket – and an enthusiastic overseas traveler. With travel off the cards recently, Ashley has been spending some of his personal time building his own wine cellar.

What my clients say

"Ashley's sensible investment and strategic advice gives clients absolute peace of mind to stay on their investment course, particularly during market ups and downs."